Following Merger, Universal Credit Services, CIS Credit Solutions, and Avantus Rebrand as UniversalCIS
UniversalCIS unveils new name and logo with rebranding initiative
Philadelphia, PA, January 12, 2021 – With the 2020 merger of Universal Credit Services, CIS Credit Solutions and Avantus, the combined company has created a market leader in providing technology and solutions to the mortgage originations industry. The company is undergoing a major rebranding effort to better reflect the new entity’s combined strengths and offerings, and its corporate vision. At the center of the rebranding is a change in the company name to UniversalCIS, a new corporate logo, and a new website that will follow shortly.
“Our rebranding is a major milestone for our company. With the new combined offering of our technology, products and solutions, it gives us a unique opportunity for our brand to become synonymous with being a market leader that powers the mortgage industry,” said Perry Steiner, Chairman of UniversalCIS. “Our UniversalCIS brand and market leadership both position and illustrate our growing ambition in the market.”
“The new name and brand will reflect the depth and strength of UniversalCIS as we unite our technology platform, and bring together the highest standards of operations and service in the industry for our clients”, said Jerry Haftmann, CEO of UniversalCIS. “In addition to our new corporate name of UniversalCIS, to maintain the 75 year heritage of Avantus, we will rename our technology platform with the Avantus brand.”
Moving forward, UniversalCIS will be used as the corporate brand in referencing Universal Credit Services, CIS Credit Solutions and Avantus, and the company will continue to use all three company logos to reflect the heritage and historical leadership of the three businesses. The Avantus brand will continue to be the name of the company’s technology platform.
UniversalCIS is a market leader in mortgage technology, credit reporting, and related products and solutions for mortgage originators. UniversalCIS has over 4,000 clients ranging from the largest bank and non-bank mortgage originators to credit unions and mortgage brokers. UniversalCIS prides itself on the best technology, solutions, and service in the industry. UniversalCIS was created through the merger of Universal Credit Services, CIS Credit Solutions, and Avantus. For more information, please visit: UniversalCIS.com